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Business Blog 

Those Who Read Blogs are More Likely to Make a Purchase

Blogs are an excellent method to share your company's expertise, build additional web traffic, and connect with potential customers. Blogs include discussions about your company and products, as well as discussions on industry related topics. Blogs will show your company as being up to date with what is happening and that you are informed enough to have an opinion on them. It will also help you position your company as a key source of information for your readers who no longer have to trawl the web for the information (and view your competitors’ sites) because they know they will find it on yours. A CoreMetrics web study states that 30% of customers who read blogs and posts are more likely to make a purchase than those who do not, and 80% who contribute to blogs and posts are more likely to make a purchase. Blogging also helps to increase the number of web links and thereby improve your company's website search engine rankings.

In Focus can set-up and maintain your business blog
 
  • Set-up of blog site
  • Research posts and copywriting
  • Continual updates with new topics
  • Correspondence with respondents
  • Development and maintenance of web feeds
Forums Participation

Tactful Marketing through Suggestion
 
Participation in forums and chatrooms will promote your business among a defined target audience. Contributing to posted threads that discuss topics to which your company and products apply, and positioning your product as solution for needs described by forum members allows you to "market by suggestion". As in the case of business blogs: A CoreMetrics web study states that 30% of customers who read blogs and posts are more likely to make a purchase than those who do not, and 80% who contribute to blogs and posts are more likely to make a purchase.    
 
In Focus can manage your forums participation program
 
  • Research to identify appropriate forums
  • Continually review posts to identify content relevant to your company and products
  • Tactfully identify and respond to posts that can be answered by a solution your company offers 
  • Revisit postings frequently to address replies
  • Add new postings of interest to keep your business in the message board's eye

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